Before you even start your business, you should create a Facebook page. Before you apply for that store location, you should be posting status updates.
Why? Because it generates interest. People get excited about something new.
Keep in mind, it does come with a price. Maintaining a Facebook page for an unestablished business is more difficult than keeping one that has been around for years.
However, there’s no arguing the potential advantages it can give you. It does mean that what you’ll be posting will be slightly different.
So when you don’t have sales and new products, what do you post? Here are a few quick suggestions:
Your company Facebook page acts just like your personal profile. The idea is to post updates about your life, sharing it with friends and family. The same concept goes for your business.
I think Patrick describes it well here. Facebook, and social media in general, is about relationships. You develop a relationship with people, and they will follow you. No relationship, and they’ll forget about you in a week. What’s more, they’ll be more likely to turn on you. With a foundation for a relationship, they’ll be more forgiving.
Updates secure that relationship; they develop it. It draws in your followers, lets them know what you’re doing. It doesn’t have to be a new product introduction, but if you tell them that your application for a business license was just approved, they’ll cheer with you. Continual updates make them a part of your journey, and they’ll love you for it.
Goals and deadlines
Not only does it keep you accountable on what you’re doing, it also gives them something to look forward to. This pays off as you build anticipation for the coming date. Add a grand opening, and the anticipation doubles, and you might find yourself overrun when you finally DO open.
People relate to visuals; it helps them to see things. It also makes your posts more eye-catching. Any time you’re at an event, whether it be a trade show or even just out shopping for business supplies, use that as an excuse to take a picture. It generates interest, and also serves as proof that you’re actually doing something.
Two birds with one stone: you get to share something that is important to you AND you just might get something in return. Shoutouts are when you single out a specific person, organization, or item, in order to bring attention to it. It’s a great way do a friend a favor while at the same time increasing your own page.
Fact is, while you may not have all the neat updates of a long-established company, you do have something you can contribute. It’s a fickle world and you better deliver, but the payoff is well worth it. You’ll build a loyal customer base and by the time you open shop, with any luck you’ll have a ready stream of customers.
*This is really too large a topic to cover in one post, but I at least wanted to address it. I’ll post a more detailed explanation on it next week, including tips and a short description of online etiquette. Stay tuned!