Most businesses today, especially larger corporations, have at least some sort of online presence. Most have a website, and many have a Facebook page or other social media account.
There are still many, however, who question the necessity of having such a presence. Even if they can see the point of a website, they scoff at the idea of Facebook and Twitter, declaring that these are for college students and teeny-boppers, and NOT professionals.
Maybe that’s how Facebook got its start. But since its inception in 2004, it has exploded in popularity. Now, my 80-year-old great aunt has a Facebook page, and it doesn’t sit idle, either!
What does that mean for business? It means that there is a market just waiting for you. Being a business owner means that you have to start looking at every opportunity for your business. This is especially true for small business owners!
A website may sound like a big step and you may be overwhelmed by all that goes into it. A domain name and FTP transfers? What the heck?!
Rest easy, folks. It doesn’t have to be all that difficult. In fact, forget the website– for now. It has its place, but if you’re going to at least get a foot in the door, I recommend social media.
It doesn’t have to be Facebook, although that is my preference. Start with one, and as you get your page established, move on to the next to reach a greater crowd. Keep them connected, but unique.
I’m a huge fan of meeting the people where they’re at, and that’s exactly what this is about. You can’t expect customers to just show up at your door. No one else does, either. That’s why they advertise. But advertising isn’t always in the game plan, especially for smaller businesses. It’s expensive and difficult to target properly.
Social media gives you a ready-made target audience, and at no cost to you other than your time. That may be precious in and of itself, but I’d recommend it as a good and even necessary investment.
That said- when is a good time to start it? My strong suggestion is to do it immediately, and I’ll explain why in next week’s post.
Do you have a Facebook or other social media site, or know someone that does? If so, feel free to post it in the comments and share! Yes, I’m giving full permission to blatantly advertise in the comments… THIS time. Your comment will appear after moderation, so it may take a little time. From the comments, I will choose a few businesses to feature in a new post! 🙂
Little Stepping Stones 