Obviously, one of the first steps in starting your business is naming your business. But before you slap on the first name you think of, consider it carefully. Naming your business is about more than just slapping on a title that sounds good. It’s about who you are.
Your name is the welcome mat for your business. It’s the first thing people see in advertising, your Facebook page, Twitter, and anything else you’re involved in. It gets printed on your business cards, letterheads, and postcard mailings. Your advertising campaigns promote it, your employees wear it, and your stores sell it.
With all this activity going on just around your name, it might be important to put some thought into it. So, what is your name, anyway?
Your name represents you. It says who you are and what you’re about at a glance. Let it represent you, and then fill it. Flesh it out with your business, give it life. Over time, how you manage your business will give your name identity and meaning.
Your name is most likely going to be the first thing people see. What is going to draw them in? Short and sweet tops the list for most important. Long, drawn-out names are boring and take too long to read. Try and keep your name around three words at most, or even less. Do not go above five words. Even then, keep five-word titles for multi-purpose stores, such as “Dave’s Bar and Grill” or “Books, Bibles, and Coffee.”
Your name is a living thing. Feel free to be creative, even going so far as to use non-letter characters, such as numbers or symbols. Give it life by sprucing up the font and color. Give it a telltale background, like the distinctive yellow and black color scheme of Cheerio’s. Make it quirky or serious, but make it eye-catching.
The point is, be creative in your naming process. Use your own experiences and the world around you. I do consulting and marketing work for a man who used his parents’ initials to name his janitorial business, forming M.S.A. Janitorial. Another business I work with is Learnt Creations- a humorous nod to the not-so-successful creations the lady has experimented with.
Your business is you, but it is also a living creature. Give it life and let it live on its own. Have fun with it!