Business and Social Media: Into the World of College Students and Teeny-boppers

Most businesses today, especially larger corporations, have at least some sort of online presence. Most have a website, and many have a Facebook page or other social media account.

There are still many, however, who question the necessity of having such a presence. Even if they can see the point of a website, they scoff at the idea of Facebook and Twitter, declaring that these are for college students and teeny-boppers, and NOT professionals.

Maybe that’s how Facebook got its start. But since its inception in 2004, it has exploded in popularity. Now, my 80-year-old great aunt has a Facebook page, and it doesn’t sit idle, either!

What does that mean for business? It means that there is a market just waiting for you. Being a business owner means that you have to start looking at every opportunity for your business. This is especially true for small business owners!

A website may sound like a big step and you may be overwhelmed by all that goes into it. A domain name and FTP transfers? What the heck?!

Rest easy, folks. It doesn’t have to be all that difficult. In fact, forget the website– for now. It has its place, but if you’re going to at least get a foot in the door, I recommend social media.

It doesn’t have to be Facebook, although that is my preference. Start with one, and as you get your page established, move on to the next to reach a greater crowd. Keep them connected, but unique.

I’m a huge fan of meeting the people where they’re at, and that’s exactly what this is about. You can’t expect customers to just show up at your door. No one else does, either. That’s why they advertise. But advertising isn’t always in the game plan, especially for smaller businesses. It’s expensive and difficult to target properly.

Social media gives you a ready-made target audience, and at no cost to you other than your time. That may be precious in and of itself, but I’d recommend it as a good and even necessary investment.

That said- when is a good time to start it? My strong suggestion is to do it immediately, and I’ll explain why in next week’s post.

Do you have a Facebook or other social media site, or know someone that does? If so, feel free to post it in the comments and share! Yes, I’m giving full permission to blatantly advertise in the comments… THIS time. Your comment will appear after moderation, so it may take a little time. From the comments, I will choose a few businesses to feature in a new post! 🙂

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Weekly Challenge: Power in Leadership

Freedom

Freedom (Photo credit: Bohman)

YOU. Yes, you. I have a challenge for you.

Every week, I’ll post a challenge. It can be about anything, on any topic. They will challenge the way you think, the way that you see the world. It will make you think, forcing you to step back and reevaluate. In the end, you may find that it will change your world.

Today’s challenge: Power in Leadership

Many people are unhappy about the results of last week’s elections. Many of these same people blame Obama for their ills. I remember talking with one lady on the day of the election; in particular, I remember a comment she made, saying that people will likely vote based on how their year has been, whether good or bad. If it was a bad year, they’ll vote against Obama.

Really? Is this what the elections have come to? A far cry from our early days, when every man was a leader! We have come to the information age where information is freely distributed; people have more access to it than they ever have before. And yet, we find that people are less informed than they were two hundred years ago! Then, people KNEW what the problems were against England- it wasn’t simply because they had a bad year. They knew what they were fighting for, and they fought.

Notice that last phrase- “and they fought.” They didn’t just scream and yell, or arbitrarily argue against whatever they felt like. They found the government to be wanting, and they fought against it.

There is something to be learned here, folks. In this time of turmoil where many are blaming the current leadership, some are calling for impeachment, and others are calling for state secession, what is the real problem?

Think of this way. The President, whoever he may be, CANNOT act without the people. Some may disagree, but consider this: if he has no one to follow him, where is his power? If no one will listen to his orders, then what can he do? If there is a problem in leadership, it is found in the people who are willing, whether ignorantly or knowingly, to follow.

It is time to step up and take responsibility. Be your own leader, rather than following the directives of those you complain against. If you don’t like how things are, then change it! Your life is decided by no one but you. It’s not cliche, it’s reality. The power is in your hands, whether you decide it for yourself, or give that power to someone else.

We have lost our freedoms only because the people made it so, by their apathetic responses to the slow erosion of American way of life. Information is freely given, but one must be willing to reach out and dig for it.

Catching Up

Yes, I’ve missed all week for posts. Sorry! We had to wipe the computer yesterday and reboot it after it got a small virus a few weeks ago. But now it looks like things are back to working again! I just wanted to share this little update with you, so you all know what’s going on. I’ll be posting later on today about why it’s a good idea to set up a Facebook page for your business! (and when to set it up)

Enjoy your day! 🙂

Weekly Challenge: Earth-shaking Ideas

YOU. Yes, you. I have a challenge for you.

Every week, I’ll post a challenge. It can be about anything, on any topic. They will challenge the way you think, the way that you see the world. It will make you think, forcing you to step back and reevaluate. In the end, you may find that it will change your world.

Today’s challenge: Earth-shaking Ideas

“What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere.” – Inception

An idea. Ideas are resilient. They are difficult to kill. They cannot be eradicated. They can be punished, but no one can control the mind. The mind is free.

Not only are ideas difficult to kill, they are quick to live. An idea is mentioned, and it takes off. And yet, so many people are afraid to start them. Why?

Because it won’t get anywhere. It’s not big enough. People won’t like it.

Ideas are always huge. It doesn’t matter what it is, or what it’s about. It’s huge, simply because it’s an idea. Last week I read a blog about two girls that had an idea, inspired by recent events in Afghanistan. What’s so cool about their idea? It’s imagination, and it’s brave. It thumbs a nose at oppression and governments and it sends a joyful shout to all that can hear.

#Girl With A Book is simple, it’s easy. It doesn’t feed people, it doesn’t change governments. It doesn’t get food out to people in Africa or create jobs in poor economies. It won’t change the world. And yet… maybe it will. Simply because it’s an idea. And the creator, Lena Shareef, wasn’t afraid to start it.

Ideas start small. They have to start somewhere. Maybe you haven’t started your idea, simply because it’s “too small.” But maybe it isn’t. Maybe it’s just an idea… just waiting to be started, so it can grow. Ideas are small, but they are the biggest thing in the history of man- because they have potential to change the world. Don’t be afraid to implement your idea. Start small, and be amazed at where it will take you. You will see things you never thought possible, go places you never knew existed.

All because of an idea.